A MESSAGE FROM THE FOUNDER
Throughout life, I’ve strived to have healthy skin. However, when it came to skincare, I struggled to find a system that worked for my sensitive skin. I was that girl who splurged on beauty products in hopes of finding a fail-proof regimen. My daily routine consisted of several products that I rotated monthly in frantic desperation to combat a combination of breakouts, eczema, and hyperpigmentation. This was was poor decision-making on my part because it only aggravated my situation.
What was I doing wrong? Why isn't this working for me? These were the question I asked myself before I launched an investigation into my skincare products. I soon discovered that I couldn't understand what I was using or how it was made. Therefore, I didn't know how to get to the root of my issue. It was the point of defeat that marked a pivotal moment in my skincare journey. Once I realized that there were a lot of toxic synthetics in my beauty products, I shifted my focus to natural ingredients and learning how to formulate my own skincare.
I entered this industry because there's a lack of transparency in how beauty products are made. Without a background in chemistry, it's difficult to understand ingredients we often see but can’t pronounce. My mission is to provide women with a universal beauty regimen that is clean, safe, and effective for any skin type.
If I could describe Susan & Me in one word, I'd say it is "ancestral." My Nana (grandmother), Susan, immigrated to the US from Nassau, Bahamas in the early 50's. She was a talented seamstress and did things with a sewing machine that I can only match with shea butter and a hand blender. Many who grow up in the Carribean learn how to be resourceful and create things by hand. This is especially true in the Bahamas where natives are not only famous for their conch fritters, but also for having the most talented basket weavers outside of West Africa. This artistic creativity was passed down to my Nana whose craft was in wielding a needle and to me, through what I have created for you all with Susan & Me.
It is an honor to serve you and it's with sincere gratitude that I thank everyone for embarking on this journey with me. Together, we will sound the alarm for change in the beauty industry.
With Love & Respect,
Kesha "Naa Jata" Nelson-Cofie